“Most people do care about animals.
Most people reject the idea that animals are just things.
Most people think that animals count morally.
So the goal is to convince those people that this all requires that they go vegan, and that ‘happy’ or ‘humane’ exploitation is not a morally acceptable alternative. If you think someone counts morally, you stop exploiting them; you don’t focus on exploiting them more ‘compassionately.'”
– Gary Francione

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There Are No Magical Slaughterhouses

“There are no magical slaughterhouses where animals are fed their favorite meal, make a last phone call to a loved one and voluntarily hold their breath until they die. The act of slaughter is violent, vicious, bloody and hellish. The animals do not sacrifice themselves for your pleasure, tradition or greed. They are dragged in kicking and screaming until their last breath. Don’t fool yourself into thinking that you can eat meat, dairy and eggs and remain disconnected from this violence. The only way out is VEGAN.” – Gary Smith

We Know Better

“We owe the animals our profoundest apologies. Defenseless and unable to retaliate, they have suffered immense agonies under our domination that most of us have never witnessed or acknowledged. Now knowing better, we can act better, and acting better, we can live better, and give the animals, our children, and ourselves a true reason for hope and celebration.”
– Will Tuttle